Freight Management Logistics
Web, Marketing Collateral, Public Relations
Freight Management Logistics (FML) is a supplier of integrated transportation and material handling services for over 30 years, with an extensive broad-based network of domestic and international shippers. In an exciting new venture, FML acquired a warehousing facility near the Port of Houston, allowing them to greatly enhance their warehousing services.
Innovant Public Relations partnered with FML to redesign their website, handle the corporate communications around the launch of their new warehousing subsidiary in Houston, and provide social media strategy and public relations management. Our goal was to build awareness of the new services offered and create the narrative that FML is truly a turnkey solution to transportation management, while building credibility, enhancing the FML brand and reaching new customers. We created a modern and informative website that tells the FML story and clearly illustrates the services offered. We also facilitated the launch of the new warehousing subsidiary by working with trade publications, securing targeted ad placements, and bolstering FML’s social media presence.