ConnectGen LLC (ConnectGen) is an emerging company in the renewables space whose mission is to create a cleaner energy future. To further those goals, ConnectGen is developing renewable energy generation projects, smaller scale grid solutions, and battery storage plays. ConnectGen, backed by Quantum Energy Partners, acquired all of the non-transmission development assets of Clean Line Energy Partners. As a newly established company, it was vital to design a logo and provide other branding services that would establish a unique identity for ConnectGen.
Innovant Public Relations was hired to create the brand for ConnectGen from start to finish, including naming the company, creating the logo and logomark, and designing brand elements for day-to-day usage. As part of this effort, we developed the graphic standards, which includes details about the color palette, fonts, and instructions for logo usage. We also created a suite of templates to ensure brand integrity, including the business card template, letterhead template in Microsoft Word and for print, envelope template, and email signature.