ConnectGen logo mockup



Website, Marketing Collateral, Public Relations.


ConnectGen LLC (ConnectGen) is an emerging company in the renewables space whose mission is to create a cleaner energy future. To further those goals, ConnectGen is developing renewable energy generation projects, smaller scale grid solutions, and battery storage plays. ConnectGen, backed by Quantum Energy Partners, acquired all of the non-transmission development assets of Clean Line Energy Partners. As a newly established company, it was vital to design a logo and provide other branding services that would establish a unique identity for ConnectGen.

Innovant Public Relations was hired to create the brand for ConnectGen from start to finish, including naming the company, creating the logo and logomark, and designing brand elements for day-to-day usage. As part of this effort, we developed the graphic standards, which includes details about the color palette, fonts, and instructions for logo usage. We also created a suite of templates to ensure brand integrity, including the business card template, letterhead template in Microsoft Word and for print, envelope template, and email signature.

ConnectGen banner
ConnectGen - branding stationery
ConnectGen - branding business cards
ConnectGen - web mockup
ConnectGen - web home
ConnectGen - web about
ConnectGen - web team
ConnectGen - web iPhone mockup
“ConnectGen was established in the Spring of 2018 by a management team with decades of experience in the renewable energy industry. We needed a unique brand identity emphasizing that, despite being a new company, we are a team of seasoned renewable energy veterans capable of developing, constructing, owning and operating utility-scale energy projects. Having worked alongside Sarah, Erin and Louis at Clean Line Energy, we knew without a doubt they were the team to hire for the job. Not only did they come up with our company name, but the full suite of brand elements they created, on time and on budget, were fantastic and just what we hoped for. The Innovant PR team really is the best of the best.”
Jayshee Desai
President, ConnectGen

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