Innovant was hired to create the brand for ConnectGen including naming the company, creating the logo and logomark, and designing brand elements for day-to-day usage.
ConnectGen banner

As part of this effort, we developed the graphic standards, which includes details about the color palette, fonts, and instructions for logo usage. We also created a suite of templates to ensure brand integrity, including the business card template, letterhead template in Microsoft Word and for print, envelope template, and email signature.

Because the United States possesses some of the best renewable energy resources in the world, renewable energy technology is advancing, and there is a growing need for cleaner energy, the U.S. is moving towards a clean energy economy. However, the continued growth of renewable energy in the U.S. faces a serious challenge, the lack of transmission. Clean Line Energy’s goal is to develop transmission lines to bridge the gap between the abundant resources and the population centers that need them.

Innovant lead media relations, branding efforts, website development and maintenance, creation of communications tools and collateral, as well as provide public relations strategy for Clean Line Energy’s projects under development. Clean Line has been featured in The Wall Street Journal, The New York Times, The Economist, The Atlantic, the Chicago Tribune, the Houston Chronicle, Texas Monthly, Vox, on NPR nationally and regionally,  and many other leading publications.

ConnectGen - branding stationery
ConnectGen - branding business cards
ConnectGen - web mockup
ConnectGen - web iPhone mockup
“ConnectGen was established in the Spring of 2018 by a management team with decades of experience in the renewable energy industry. We needed a unique brand identity emphasizing that, despite being a new company, we are a team of seasoned renewable energy veterans capable of developing, constructing, owning and operating utility-scale energy projects. Having worked alongside Sarah, Erin and Louis at Clean Line Energy, we knew without a doubt they were the team to hire for the job. Not only did they come up with our company name, but the full suite of brand elements they created, on time and on budget, were fantastic and just what we hoped for. The Innovant PR team really is the best of the best.”
Jayshee Desai

President, ConnectGen

Reach out to us at

616 Hawthorne Ave
Houston, TX 77006

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