As part of this effort, we developed the graphic standards, which includes details about the color palette, fonts, and instructions for logo usage. We also created a suite of templates to ensure brand integrity, including the business card template, letterhead template in Microsoft Word and for print, envelope template, and email signature.
Because the United States possesses some of the best renewable energy resources in the world, renewable energy technology is advancing, and there is a growing need for cleaner energy, the U.S. is moving towards a clean energy economy. However, the continued growth of renewable energy in the U.S. faces a serious challenge, the lack of transmission. Clean Line Energy’s goal is to develop transmission lines to bridge the gap between the abundant resources and the population centers that need them.
Innovant lead media relations, branding efforts, website development and maintenance, creation of communications tools and collateral, as well as provide public relations strategy for Clean Line Energy’s projects under development. Clean Line has been featured in The Wall Street Journal, The New York Times, The Economist, The Atlantic, the Chicago Tribune, the Houston Chronicle, Texas Monthly, Vox, on NPR nationally and regionally, and many other leading publications.